24 Apr, 2008
Posted by: Pierre Sauvignon In: 3WTF!| Design| E-Business| E-Marketing| Internet
I instinctively managed to stay away from eBay for a while. Unfortunately I had to create an account and sell stuff on it recently. Interesting experience from a Web 1.0 pioneer. Here are my notes:
1. It’s incredibly complicated: It took to Rai and myself a good 20-30 minutes to put our first item for […]
23 Feb, 2008
Posted by: Pierre Sauvignon In: E-Marketing| Internet| Marketing
Unless you were exiled on a very remote island (yep, more remote than Australia) for the last few months, you probably saw one of those:
I personally don’t think the name merging thing will be so good. Especially when you ask yourself a few quick questions:
- What brand recognition does Microsoft have?
Here are the keywords that […]
27 Nov, 2007
Posted by: Pierre Sauvignon In: 10+1| E-Marketing| Marketing| Various
What makes a great video advertisement?
For the company advertising it’s probably the ROI, but for the average+ customer it’s probably a mix of fun, originality, extravagance, visual brio etc… What ingredients would you consider adding if you had to think on a video advertisement recipe?
Here is my selection of 10+1 Great Video Advertisement according to […]
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